Tech Visionary. Fitness Innovator. Performance Optimizer. Disruption Junkie. Game Changer.

HELPING FITNESS PROS AND BRANDS LEVERAGE TECHNOLOGY BEFORE WEARABLES WERE COOL.

100%

COMMITED

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NO EXCUSES

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ROOT BEER FUELED

I’m Ted Vickey.

For decades, I’ve helped fitness professionals, entrepreneurs, and brands harness the power of technology to revolutionize the way people move, train, and perform.

I’ve worked one-on-one with leaders across the industry, developing innovative strategies that drive real results.

With 20,000+ hours in the field—spanning startups, executive leadership, and groundbreaking fitness tech—I know what it takes to adapt, innovate, and succeed in an ever-evolving world.

I understand that success isn’t just about having the right tools; it’s about mindset, strategy, and execution. I challenge the status quo, push boundaries, and demand action—but I also know that every person and business has a unique journey.

I’m here to help you navigate yours. If you’re ready to embrace innovation, cut through the noise, and do the hard work, let’s make something extraordinary together.

I’m Not for Everyone

Things people either love

or hate me for…

(but will never change)

1. No Patience for Excuses

I believe in solutions, not problems. If you want to dwell on why something can’t be done instead of figuring out how to do it, we’re not going to get along.

2. Fitness Runs in My Blood

From working in the White House to advising fitness startups, I’ve spent my life helping people move better and live healthier. If you think technology and fitness don’t belong together, we probably won’t agree on much.

3. Systems & Tech Mindset

I break down complex challenges and build smarter solutions. Whether it’s a business problem, a fitness app, or an industry-wide disruption, I love making things work better.

4. I Give Unfiltered Advice

I won’t tell you what you want to hear—I’ll tell you what you need to hear. If you’re looking for sugar-coated encouragement, I’m not your guy. If you want real, actionable guidance, let’s talk.

5. I Believe Data > Opinions

Everyone has an opinion, but numbers don’t lie. I base my decisions and strategies on facts, research, and real-world results—not gut feelings or hype.

6. I Move Fast

The world of fitness and tech moves fast, and I believe in keeping up. If you’re stuck in outdated ways of thinking and resistant to change, we won’t see eye to eye.

Full Name

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Officially.

Dr. Ted Vickey has been at the forefront of fitness technology and innovation for over two decades, helping fitness professionals, entrepreneurs, and global brands leverage technology to revolutionize health and performance.

A former Executive Director of the White House Athletic Center, advisor to international fitness organizations, and lecturer at top universities, Ted has dedicated his career to merging fitness, technology, and business strategy to create lasting impact.

As the Founder of FitWell, Inc., he has guided startups, Fortune 500 companies, and fitness pros in integrating cutting-edge technology into their services. His insights and thought leadership have been featured in Forbes, The New York Times, BBC, Men’s Health, and more.

Host of The Fitness Disruption Podcast, Ted brings together experts, innovators, and disruptors to explore the future of fitness, AI, and health tech.

Originally from Erie, Pennsylvania, Ted’s journey has taken him around the world, from Silicon Valley boardrooms to university lecture halls. When he’s not shaping the future of fitness, you’ll likely find him enjoying a good root beer, golfing, or geeking out over the latest in wearable tech.